A beautiful, cohesive, and thoughtful brand identity is one of the cornerstones of how brands present themselves in the professional world. From a logo/wordmark to letterhead, this assignment provided me with the opportunity to develop the basic elements of a branding package. 

For this project, each student was given two words, a noun, and an adjective. The words I was given were underwater and sports team. From there, I developed a sports team name accordingly. After researching sports teams, I came across the Boston Celtics, an NBA team. I decided to name the team the Atlantic Kelptics, using the word Atlantic to represent the underwater aspect, and the word Kelptics to represent the kelp plant, which is an aquatic plant, along with a play on words similar to the way Celtics sounds.

​

I decided to also have my team be a basketball team and created a team logo to represent that.