Logo

Spring 2022 | Graphic Design 

In this project, I was acting as a designer who had been hired to create a logo for a restaurant based on a historical figure. The mark was to be simple and graphic while representing both the historical figure and the type of restaurant. To accomplish my mark, I explored ambiguity: ambiguous figure-ground or ambiguous figure. This assignment was to be done only in black and white or grey scale. I selected Julius Caesar as my historical figure and chose a salad restaurant to create a graphic for. I chose Julius Caesar and a salad restaurant as I was inspired by Caesar salad and thought I could combine the two into a quality logo. 

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Sketches

Final Product: 

Skills: 

A legible shape successfully using positive and negative space 

Letterform for aesthetic response 

Letter kerning and tracking